Seminal Considerations

Virtual worlds present a new and exciting environment for community building and business development. The complex and novel features of virtual worlds have in the past often led to a trial and error process in which projects for paying customers became test beds for new ideas. We think that virtual worlds have developed beyond the stage of mere experimenting and that today is the time to enter the new online universe to make strategic claims for the future.

3D online worlds are much closer to how the real world functions compared to any other media like the world wide web, print or broadcasting. Where an isolated web page might function as corporate or community portal, this approach is likely to fail inside of virtual worlds. Due to the three dimensional environment and the collaborative nature, users in online virtual worlds expect an almost urban environment with a diversity of attractions, activities and social opportunities.

If all these elements are present and well designed, it is possible even now to use virtual worlds as a functioning business tool and to create significant value. Our young company specializes in this integrated and sustainable approach to virtual worlds. We understand that the 3D presence of our customers has to be a world in itself able to function and to be easily migratable to other emerging new platforms and technologies.

Our interest is to cooperate with enterprises that understand this new challenge and are interested in a long-term and sustainable use of the 3D web.